Abstract
In a review and theoretical analysis, Quality Function Deployment, Design Thinking and complementary methodologies have been assessed as supporting instrume...
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To achieve climate neutrality, as envisaged in the Paris Agreement and the European Green Deal, the energy-intensive process industries play a key role. However, shifting their energy base to non-fossil sources and to reduce non-energy related emissions, is a major challenge. For this transformation to succeed, new forms of cooperation between industry, society and politics are needed. Next to a policy mix including marked-based instruments (e.g., the ETS), faster planning processes and public investments in infrastructure are necessary. Moreover, policies should as well accompany “ex-innovation” processes. For process industries, this means that in addition to product and process innovation and improving market access, they need to proactively engage with their communities.
Process industries are key to achieving climate neutrality and circularity. The most energy-intensive industrial processes are the transformation of raw materials such as ores, limestone, sand, oil and gas into basic materials such as steel, cement, plastics, aluminium, glass, etc. These processes are physically linked to high energy demand, which is the main reason why the steel, cement and chemical industries alone directly emit about 20% of global CO2 emissions, plus significant indirect emissions, e.g. from electricity consumption.
Their high and, to a large extent, unavoidable energy demand places the processing industries at the centre of all efforts to achieve climate-neutral industrial production. The European Green Deal, with its ambition to fully implement the Paris Agreement and make Europe the first climate neutral continent, therefore puts a strong focus and pressure on these industries to shift their energy base to non-fossil sources and to take significant measures to avoid non-energy-related process emissions, e.g. from cement, glass and lime production. For the petrochemical industry, this means not only decarbonising its energy supply but also shifting its feedstock from oil and gas-based fossil carbon to non-fossil sources, such as plastic waste and biomass. Often these changes will require process industries to move to entirely new, sometimes disruptive, technological pathways – such as hydrogen-based iron direct reduction instead of conventional blast furnaces (Bataille et al., 2018).
For European process industries seeking to maintain their technological and environmental leadership as a key unique selling point in their often highly competitive global markets, these challenges to transform their energy base have been made even more urgent by the recent energy crisis triggered by the Russian war in Ukraine. The war has put European manufacturers at a significant energy cost disadvantage to their competitors, with no prospect of this situation being fully reversed in the near future.
Against this background, European process industries are under strong pressure to transform towards climate neutrality and circularity, which are the most powerful levers to reduce the energy demand of material production.
The transformation of these industries is therefore highly challenging due to their high capital intensity and long investment cycles in plants and infrastructure (Wesseling et al., 2017), as well as their links to public (energy) infrastructure. In particular, the transition from the current fossil energy supply to a future renewable energy supply will only be possible if investments in clean energy and the corresponding infrastructure for the transport of clean electricity and hydrogen, but also the necessary infrastructure for carbon transport and storage, are available.
All of these points make it clear that industrial companies will not be able to make the transformation on their own. They will need strong public support to develop and invest in entirely new technologies, public planning and frameworks to accelerate clean energy supply in a timely manner, and to create more circular value chains. In all these crucial areas, new stakeholders from different sectors, as well as customers and the general public, will need to be involved to make the transition possible. In short, an active, integrated climate industry policy with a clear strategic focus on climate neutrality and circularity is indispensable, which means: streamlining and supporting the forces of markets and innovation systems by combining them with broader societal actors.
However, industrial policy or a strong role for governments has long had a protectionist/conservationist focus. Only recently has there been a call for an active systemic rather than traditional industrial policy for the transition to climate neutrality. This is consistent with a similar evolution in innovation policy, which has shifted from a goal of supporting all types of economic development to more mission-oriented and transformative goals (Nilsson et al., 2021).
A transformative industrial policy focused on emission-intensive basic industries requires above all systemic innovation, which requires an active role of the state and a targeted technology policy. According to Nilsson et al. (2021), such a policy should be based on six closely interlinked pillars:
1. Directionality, to create a very important certainty of direction with regard to climate neutrality and resource efficiency. This can be achieved through political goals and strategies, but also through infrastructures, and should always be based on participatory processes, as only strategies with broad social support can create the necessary stable framework conditions in the long term. The main elements of such a policy for directionality are:
2. Knowledge creation and innovation for industrial transformation should promote whole-system innovation and learning, in addition to mission-driven technological innovation and the acceleration of its market readiness.
3. Today‘s market structures have been created – with strong government influence – in parallel with the structures of fossil-based industries. The paradigm shift towards climate neutrality now requires a corresponding transformation of core markets and the creation of new ones. This applies both to markets for renewable energy and to the creation of markets for ‚green‘ industrial products, e.g., through standards or quotas to stimulate demand, based on setting definitions for ‚green‘ products and processes.
4. Building capacity for governance and change.
5. International coherence is particularly necessary for industrial transformation, as there is a strong need for international coordination in addition to global climate and trade agreements.
6. Finally, it is important to take action on the downside of the transition: An industrial strategy should also take into account necessary technology or market exits and their socio-economic impacts in an integrated way.
The manufacturing industry faces major and unprecedented challenges as it transitions key processes to non-fossil energy and feedstocks. These changes will require new forms of cooperation between stakeholders from industry, society and governments, which can be created by an active systemic industrial policy for the transition to climate neutrality. Such a new industrial policy needs to consist of an integrated policy mix, including a range of market-based instruments such as the ETS, the adaptation of market rules, e.g., in electricity markets, and the creation of new green mar-kets. However, it will also require a strong emphasis on faster planning procedures, public investment in infrastructure, e.g., for new green energy supply, research and subsidies for the market entry of new production processes, as well as active stakeholder engagement policies. Finally, strong policies are needed to accompany the necessary “ex-innovation“ processes, especially in heavily industrialised regions, and, last but not least, the creation of strong public institutions.
Such a much more active cooperation between public and private actors is not only challenging, but may also fail, or at least be insufficiently successful, in some areas. Such a risk is particularly daunting given the complexity and urgency of the challenges ahead. The creation of strong and capable (public) institutions, including strong scientific underpinning, and a strong involvement of societal stakeholders, together with flexible policy design, can be means to enable such a new industrial policy to be flexible and adaptable to mistakes.
For European companies, particularly those in energy-intensive manufacturing industries, this means a major innovation challenge. In addition to the need to innovate their products and processes and their competitive access to markets, they need to be much more actively engaged with their communities, ranging from their employees to the communities in which they are located to those that need to support infrastructure. This means that companies need to actively develop and focus on their societal value as one of their core outputs and business objectives.
This means that Europe has the opportunity, based on its technological competence and its ability to align market forces with societal goals, to successfully implement an active systemic industrial policy and to lead the transition to climate neutrality and make it a success. The European Green Deal is a bold first step in the right direction.
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